課程資訊
課程名稱
 全球顧問實習（二）
Gcp-global Consulting Practicum-2 
開課學期
 99-2 
授課對象
 管理學院  管理學院企業管理碩士專班(GMBA)  
授課教師
 曹承礎 
課號
 GMBA7036 
課程識別碼
 749EM0620 
班次
  
學分
 2 
全/半年
 半年 
必/選修
 選修 
上課時間
  
上課地點
  
備註
 本課程以英語授課。Global MBA學生優先。上課時間地點另訂。
限本系所學生(含輔系、雙修生)
總人數上限：50人 
  
課程簡介影片
 
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課程概述

THE COMPANY IS AN INNOVATIVE PROVIDER OF MEDICAL IMAGING PRODUCTS AND SERVICES INCLUDING PACS (PICTURE ARCHIVING AND COMMUNICATION SYSTEMS). THEY ARE WELL REPRESENTED IN EAST ASIA, WITH SOME INSTALLATIONS IN THE USA. CURRENTLY THEY PROVIDE BOTH SOLUTION AND PRODUCT BASED OFFERINGS. THE CHALLENGE FOR THE PROJECT WILL BE TO EVALUATE THE OPPORTUNITY FOR THE COMPANY IN THE USA MARKET AND THE CLIENT IS OPEN TO CREATIVE AND INNOVATIVE MARKET STRATEGIES.
 

課程目標
 THIS PROJECT WILL PROVIDE AN OPPORTUNITY FOR STUDENTS TO WORK IN THE MOST DYNAMIC SECTOR OF THE 2.2 TRILLION USD HEALTH CARE MARKET. HEALTH CARE IT INVESTMENT IN THE USA IS GROWING RAPIDLY AND IS ONE OF THE FEW AREAS OF BIPARTISAN AGREEMENT IN THE CONTENTIOUS ARENA OF HEALTH CARE REFORM. STUDENTS WILL LEARN HOW HEALTH CARE IT PRODUCTS ARE SOLD AND SERVICED AND HOW TO VALUE OPPORTUNITIES AND CHOICES SUCH AS DIRECT SALES VS. OEM AND PARTNERING. THEY WILL ALSO LEARN TO DO HIGH QUALITY PRIMARY RESEARCH AND TO FIND OPPORTUNITIES FOR THE CLIENT TO PROVIDE IMPROVED AND CUSTOMIZED NOVEL PRODUCTS FOR THE TARGET MARKET. IN THE PROCESS, THEY WILL LEARN TO WORK ON A GLOBAL TEAM AND BECOME TRUSTED ADVISORS TO A CLIENT.

STUDENTS WILL BE A GOOD FIT FOR THIS PROJECT IF HAVE AN INTEREST IN BOTH HEALTH CARE AND IT PRODUCTS AND SERVICES ACROSS NATIONAL AND CULTURAL BOUNDARIES. TEAM SKILL SETS SHOULD INCLUDE INTEREST AND EXPERIENCE IN: HEALTH CARE PRODUCTS AND SALES-IDEALLY B2B AND IN IT B2B. IT IS HIGHLY RECOMMENDED THAT THE TEAM INCLUDE AT LEAST ONE MEMBER WITH STRATEGIC CONSULTING EXPERIENCE AND AT LEAST ONE MEMBER WITH STRONG CHINESE LANGUAGE SKILLS. 
課程要求
  
預期每週課後學習時數
  
Office Hours
  
指定閱讀
  
參考書目
  
評量方式
(僅供參考)
    
課程進度
週次
日期
單元主題
無資料